All Elite Wrestling (AEW) became one of the most significant actors in the world of professional wrestling in a couple of years, as little as it might sound. Led by the company CEO, Tony Khan, the son of Jacksonville Jaguars owner Shad Khan, the company made bold steps in line with a long-term perspective of reinventing modern wrestling. Since the purchase of Ring of Honor (ROH) to extravagant specials such as Double or Nothing 2025, AEW is not just a choice anymore, it is now a leader in the worldwide wrestling industry.
So let us take a look at how the strategies by Tony Khan and the increasing championship landscape of AEW and the importance of the narratives involving some of the major wrestlers are leading it to a new golden age.
The Strategic Power Move: Tony Khan’s Acquisition of Ring of Honor
It was a stunning turn of event that occurred in March 2022 when he (Tony Khan) surprised the world of wrestling with news of acquiring Ring of Honor (ROH), a legendary (though most recently underutilized) promotion that has given us some of the best wrestlers in the business, including people such as Bryan Danielson, CM Punk and Seth Rollins (then Tyler Black).
In contrast with just a plain merger, Khan explained that ROH would continue as an independent brand. The purchase also involved the broad video library of ROH, intellectual rights, and facilities used in production, and the result was that AEW could potentially launch a streaming service or increase the value of its content licensing. It was more than a business deal, as it indicated that Khan valued wrestling history and wanted to be in charge of writing the history of talent development.
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Whereas some of the critics fear that ROH might end up as a background shadow in the shadow of the AEW operation, others find it as a place of experimentation, which is a sandbox of the imagination where new authorities can break into the sunlight, and veterans have can play in their own space.
AEW’s International Championship: Legacy in the Making
Among the best achievements of the company is the ability to raise the AEW International Championship's success. The title was initially named All-Atlantic Championship, but in early 2023 was rebranded to reflect its international nature more.
The AEW International title is not simply a secondary belt, but it has turned out to be an event of technical wrestling, glam wage matches, and high-performance narration. Big names such as PAC, Orange Cassidy, and Kenny Omega carry the belt very differently. This is no title on gimmicks; it is pure wrestling excellence on the international stage.
Champion |
Reign Duration |
Key Feuds/Highlights |
Orange Cassidy |
326 Days |
Defended weekly; workhorse champ |
PAC |
98 Days |
First champion, UK representation |
Kenny Omega |
Ongoing |
Elevating belt with dream matches |
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At Double or Nothing 2025, Kenny Omega has successfully defended the International championship in a highly-competitive match, paving the way to a possible title-against-title match against Kazuchika Okada at All In: Texas. The way that the crowd reacted to it was all it takes to show that this belt in the right hands has arrived just as a main-event attraction.
Character Over Gold: Darby Allin’s Unique Path
AEW has never shied away from individuality, and this way it remains a character archetype to be created. Maybe, there is no other star that can be compared to this better than Darby Allin.
During a recent interview, Allin has disclosed that he has actually told Tony Khan himself, “I do not need to be a world champion in order to feel like a champion.” He has a story that is beyond any titles to a man who has recently climbed the highest mountain in the world called Mount Everest which he referred to as a spiritual journey.
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Allin is not refuting the glory of the AEW World Championship by rejecting to run after it but proclaiming that character development and emotional investment outweigh belts. It is the type of a vision that highlights the creativity of AEW.
Not all wrestlers have to be covered in gold in order to feel worthy, and in AEW, it is not a punishment, quite the contrary.
AEW Double or Nothing 2025: Winners, Losers, and What’s Next
The hype of the 2025 version of Double or Nothing did not disappoint. The event, which took place in Las Vegas, was full of championship tussles, surprise entries, as well as pay-offs of emotion. The brilliant contests were:
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Kenny Omega vs. Andrade El Idolo in the International Championship
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TBS Title: Mercedes Mon v. Mina Shirakawa
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The blood-stained war Jon Moxley vs. Mark Briscoe was a test of the rivalries that would develop in the future faction feuds
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Winners:
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Kenny Omega, as an honorable mention in providing a match-of-the-night performance
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Mercedes Mon, who confirmed her reign with international style
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Okada, who is gradually being integrated into the leading storyline in AEW
Losers:
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Andrade, who was wearing the right, but strided away as champion
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Swerve Strickland, who possibly lost the swing of fans following a ho-hum promo
It was not only an event of affairs but the event of establishing anticipation. Single weeks before All In: Texas, the roots of plot combinations, vendetta, and cross-promoters are blossoming as well.
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The Crossroads of AEW and ROH: What the Future Holds
The possibility of how AEW and ROH will match ecosystems of storytelling gains more and more buzz. AEW and its media outlets can supply the oxygen of ROH, and ROH and its heritage and technical background would allow AEW to supply heavily purist material to its audience.
Some of the wrestlers, such as Samoa Joe and Claudio Castagnoli, have moved in and out of both brands, demonstrating that Tony Khan is not averse to having roster mixes. Should a unification match or title tournament be announced, with AEW and ROH winners, it would perhaps be the moment of a breakthrough in the two promotions.
On good management, such integration might result into:
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An availing offer over streaming featuring AEW + ROH libraries
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ROH as an AEW talent nursery
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Co branded pay-per-views which create mutual elevation of the brands
AEW’s Unique Space in Modern Wrestling
However, AEW succeeds since it does not attempt to emulate WWE. It inventing its own tracks - commemorating wrestling history but pioneering wrestling doctrine. Be it the meticulous resurrection of ROH, the uplifting of non traditional championships such as the International Championship, or the devotion to narrative based dream matching, Tony Khan has produced something that is daring, with twists and turns and not overtly magnetic.
With the Dead or Double (literally, forget) event being left in the past, and All In Texas, the next major AEW event on the horizon, the promotion is at a critical time. The fans are fanatical, the creative freedom is there, and the international imprint has also been increasing in scale, and the future appears not only bright--but explosive.
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Conclusion
AEW is not a company simply making a wrestling brand but making an attitude. The company is reinventing the way the modern wrestling works under the ambitious lead of Tony Khan. The acquisitions, such as Ring of Honor, the promotion of the so-called secondary titles such as the International Championship, and the dedication to the character-driven approach to storylines have already shown that AEW does not have to do things in a stale way to make a success out of it. With such large-scale shows as the upcoming Double or Nothing 2025 being positioned on the way towards greater future stories, there is one thing that is obvious, and that is that the future of AEW is not only bright, but it is already present.